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EATING & DRINKING

US craft exports nudge $100m

By thirsty hack Ignatius Rake

Posted March 24, 2015
us craft exports 2014
Worldwide growth: US craft beer exports last year yesterday. © BA

US craft beer exports up 35.7%; UK named one of the fastest-growing markets.


The US Brewers Association (BA) has announced that the country's craft beer exports last year rose by 35.7% to reach 383,422 barrels (457,194.2 hl) with an estimated worth of some $99.7m (£67.1m).

According to a BA press release, the fastest growing markets were Brazil, South Korea, Thailand and the UK.

Overall, the strongest growth came from Brazil, which rose by 63.9%, followed by Asia-Pacific (excluding Japan), up 38.1%; Western Europe, up 36.6%; Canada, up 32.3%; and Japan, up 31.7%.


TOP FIVE MARKETS
The top five markets for American craft beer, it continues, "remained nearly the same in 2014, with South Korea surpassing Japan for fifth place".

In terms of market share, Canada accounted for 53%, with Sweden next on 12%.

The UK, meanwhile, placed third with 10.7%, ahead of Australia (5.1%) and South Korea (3.4%).

"Small and independent brewers are spreading the culture and community of craft beer around the globe," says BA CEO Bob Pease.

"Beer drinkers internationally are embracing the innovation and flavours offered by American craft brewers."

"The Brewers Association is pleased to assist our members with increasing their access to markets abroad."


HELP AND ADVICE
One of the ways the BA does this is through its Export Development Program (EDP).

Established in 2004 with funds from the US Department of Agriculture Market Access Program (USDA MAP), the EDP generates exposure for American craft beer through inter alia trade shows, festivals, seminars, media outreach and competitions.

At present, the BA says, there are "approximately 80 small and independent brewers exporting their beers from the US".

Given the way things are going, we here at the Rake & Herald wouldn't be surprised if their number increased dramatically over the next few years.

What's more, any US craft beer companies looking to tap new foreign markets would be well advised to send us a few crates first.

We'll even give you the empties back if you like.


See also Craft hits double digits, posted 16/3/15, and US craft exports surge, posted 26/3/14.


Ignatius Rake
is a freelance journalist, geographer and world traveller who has visited more than 70 countries on six continents. In 2013, he represented the UK at the Fourth Annual Smoke's Poutinerie World Poutine Eating Championship in Toronto, coming an abysmal last and getting his arse royally whipped by Rake & Herald reader and Major League Eating speedscarfing supremo Joey 'Jaws' Chestnut. He has been known to like a pint.



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