Adverts, innum?
logo gif

EATING & DRINKING

Spring is in the air

By editorial assistant Sandi Toxic

Posted February 16, 2016
BA releases spring seasonal beers list
That's meant to represent spring: Apparently. © Ignatius Rake

BA unveils list of spring seasonal craft beers.



Sad news, folks in the northern hemisphere.

According to the latest scientific research, winter won't be with us for much longer.

Bummer, eh?

Ah well, not to worry because according to a press release we've just received, the US Brewers Association (BA) has now compiled a list of spring seasonal craft beers to cheer you up!

Sweet, huh?


DIVERSE AND REFRESHING
"Spring craft beers truly bring the flavours of the season to life, offering a diverse and refreshing experience," says Julia Herz, BA craft beer programme director and publisher of the Association's CraftBeer.com website, where the aforementioned list resides.

"The refreshing and pleasant flavours add to the already wide assortment of beers available at America's 4,100+ craft breweries."

And it would seem that that ever-growing assortment is continuing to win favour with discerning punters across the Pond.

Indeed, last year, in the 13 weeks ending May 17, the press release reveals, "seasonals were up 7.3% in dollar sales and 4.8% in volume sales based on IRI scan data".

Whatever that means.

What's more, these brews "represented [a] 12.9% share of craft in dollar sales and [a] 13.3% share of craft in total volume".

So there.

And no, that's not me in the above pic.

Although it is my pint.

Can I have it back now, please?


See also US breweries reach record high, posted 2/12/15, among others.


Sandi Toxic
was raised by wolves inside a disused clay pit near Lanjeth. You can befriend her on FaceBook here. She is still quite feral.



Share this story, yeah?

MORE FROM EATING & DRINKING

Post-match Jaws

jaws pre match

As promised, here's the full and exclusive interview Jaws gave us after he'd just shoved a world record amount of poutine down his gob in Toronto.

Let's get shitfaced!

let's get shitfaced magazine advert

Snowflakes slam new campaign to promote drinking on farms.

A delicate hint of chilli

naader freak8r reda ghost pepper salsa

Sometimes you just can't beat eating a whole jar of Ghost Pepper Salsa. Through a straw.

SHARE THE RAKE