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Show your love with beer!

By editorial assistant Sandi Toxic

Posted March 26, 2014
angler's reward
What a catch! The perfect prezzie for pappy. © Wold Top Brewery

Beer isn't just ace. It also makes an ideal gift for both Mother's Day and Father's Day too. Apparently.


This coming Sunday (30/3/14) is Mothering Sunday, so you'd better be on your best behaviour or you'll get a smacked bottom.

But what sort of thing should you give your dear old mum to show her you love her?



Screw that.

Get her some beer!

Indeed, according to a press release that dropped into our inbox, online beer retailer Best of British Beer (BoBB) "has launched an ale for Mother's Day to tap into the recent surge in interest from female beer fans".

Produced by Monty's Brewery in Montgomery, Powys, 3.6% Hilltop Honey "is brewed with local honey" and looks set to be "a hit with mums as it's sweeter than many ales and lower in alcohol than wine", which usually weighs in at around 12-14%.

And if you're not sure about giving your mum a beer on such a day, bear in mind that last year Staffordshire-based BoBB "experienced a pre-Mother's Day rush" due to beer "becoming increasingly popular with female drinkers".

Indeed, 75% of the company's orders now come from women, with the company putting this down to "the variety of flavours on offer and the health benefits of beer compared with other drinks, like wine".

"The real ale market has changed massively in the last few years and proper beer is now appealing to a much wider variety of drinkers," says BoBB director and co-founder Gill Sherwin.

"The female market is the fastest growing in the whole industry and since 2010 34% of women have tried beer for the first time."

"It's because there are now sweeter infusions available, like honey and chocolate."

"It also has fewer calories than wine and a lower alcohol content."

But what should you get your dad when Father's Day comes around on June 15 (if you live in the UK anyway)?


More beer!

That's right, because a totally different press release that also plopped onto our cybernetic doormat at roughly the same time thanks to the forces of serendipity or synchronicity or something reckons 4% Angler's Reward makes the "perfect Father's Day gift".

Well, the subject heading of the email that contained it did anyway.

But let's not quibble about that because I've got shedloads of other things to do right now and quite frankly I simply can't be arsed.

Brewed in Yorkshire by farm-based Wold Top Brewery, this golden pale ale uses Wold-grown malts and Cascade and Goldings hops "to produce a refreshing summer ale with a fruity bitterness and a lingering aftertaste".

Priced at £2.09 ($3.46) for a 500ml bottle, Angler's Reward, this second press release continues, is available from 84 Waitrose stores nationwide.

But who the hell are all these companies?

Well, the respective press releases reveal, Monty's Brewery was established in 2008 by Pam Honeyman and her husband Russ while BoBB, which "specialises in supplying craft ales from microbreweries across the country" and which "has worked with the likes of Harrod's, Channel Four and the National Theatre as well as serving the domestic market", was established three years later "by husband and wife team Will and Gill Sherwin and employs eight people at [its] Newcastle-under-Lyme headquarters".

Wold Top, meanwhile, "brews traditional real ale from home- and Wolds-grown malting barley, the finest hops and chalk-filtered water from the farm's own borehole" and boasts a "range of award winning ales" that is available through inter alia its "website, independent family-owned retailers, farm shops, delis, hotels, pubs and off licences throughout Yorkshire and Lincolnshire".

It is also "part of the Higher Level Stewardship (HLS) scheme for environmental initiatives" and also works closely with the RSPB to promote birdlife.

So there.

Now you know.

Thanks, Rake & Herald.

You really are the font of all knowledge.

Would you like a biscuit?


Don't mind if I do.


Ginger nuts.

See also Wold Top wins world's top taste gong, posted 14/8/13.

Sandi Toxic
was raised by wolves inside a disused clay pit near Lanjeth. You can befriend her on FaceBook here. She is still quite feral.

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