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EATING & DRINKING

Pubs are GREAT

By editorial assistant Sandi Toxic

Posted May 21, 2014
pubs are great launch
Down the pub: Last week's launch. © BBPA

New website proves once and for all that pubs are bloody brilliant.


Pubs are great.

And if you don't believe me, the British Beer & Pub Association (BBPA) has teamed up with VisitBritain, Inapub and the government's UK Trade & Investment (UKTI) department to develop a new website called Pubs are GREAT.

So there.

It's official.

Pubs are GREAT!

Although why they didn't call it Pubs F--king Rock! is beyond me.

But I digress.


THE BOOZERS OF BLIGHTY
According to a BBPA press release, "visiting a pub is the third most popular activity for overseas visitors, with four out of 10 heading to a pub at some point during their stay".

"With this in mind," it continues, "the website has been designed to help visitors find a quality pub close to the area or attraction they are visiting."

As such, the new website "covers a whole range of visitor attractions under the headlines Heritage, Culture, Natural Beauty, Sport and Music and will help visitors pinpoint the greatest pub nearby".

But why the shouty all-caps bit in the title?

Have they had one too many loudmouth soups or something?

Apparently not, for the press release reveals that the website is part of the 'GREAT campaign', which "promotes Britain abroad as a GREAT place in which to invest, to study and visit, highlighting all that is best about the UK" while doing so "under a common banner so that Britain speaks with one voice".

KAPEESH?


CRUCIAL ROLE
"I was proud to be asked to announce the latest stage of the Pubs are GREAT campaign, a website that will play a crucial role in signposting those visiting British tourist attractions to high quality local pubs," says Community Pubs Minister Brandon Lewis MP, who presided over the website's launch at the Phoenix in London's Victoria last week.

"Because well managed pubs are great!"

"And through this website, increasing the numbers of tourists visiting our pubs, we are not only helping visitors to experience a truly British institution as part of their visit, but the local community also benefits through the increased trade."

"Pubs are an essential part of the tourism offer in Britain, much loved by overseas visitors and all of us who increasingly holiday at home, so it is wonderful that they now play such are an important part in the GREAT campaign," adds BBPA chief executive Brigid Simmonds.

"The new Pubs are GREAT website will provide a valuable platform to showcase the many high quality pubs that Britain has to offer and will be a fantastic way of helping pubs welcome international visitors."

Sticking with the quotes, VisitBritain's marketing director Joss Croft states: "Pubs are Britain's welcome mat to the world and play a key role in attracting visitors as part of our culture and heritage offering."

"Our traditional and much loved pubs offer some of the warmest British welcomes, as well as excellent value and quality food options."

"The Pubs are GREAT digital campaign captures the best of what is familiar about the UK but will also surprise people and encourage them to think differently about modern Britain."

Well, let's just hope it helps put the kibosh on the current crisis dogging the trade.

Twenty-eight pub closures a week is 28 too many in my book.

Save our pubs!

Now, if you don't mind, I'm off for a pint.

Or 10.

Plus a couple of whiskies.

And a packet of crisps.

Some peanuts.

And a pickled egg.

Sod it.

I'll have a gin as well while I'm at it.

Make it a double.


See also UK pub closures hit 28 a week, posted 3/3/14.


Sandi Toxic
was raised by wolves inside a disused clay pit near Lanjeth. You can befriend her on FaceBook here. She is still quite feral.



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