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EATING & DRINKING

One nation under a brew

By editorial assistant Sandi Toxic

Posted May 09, 2014
acbw flag
Salute the flag: Sesh on in the States, chaps. © The BA

Grab your drinking boots because this Monday sees the start of American Craft Beer Week.


Any beer lover planning a jaunt to the States would be well advised to get a bloody shake on because this coming Monday (12/5/14) marks the start of American Craft Beer Week (ACBW).

Organised by the US Brewers Association (BA) and now in its ninth year, this veritable beer bonanza will run until Sunday, May 18 and, as previously reported on the Rake & Herald, will see craft breweries, brewpubs and retailers alike embarking on a shedtonne of events, promotions and special beer releases.

In fact, ranging from Aztec Brewing's Bacon & Brew Festival in Vista, California to the Upslope Get Down in Boulder, Colorado, there are simply far too many to mention here.

Not that there's any real need to, mind, because a full and comprehensive listing is just a click away here.

Result or what?


MORE SIGNIFICANT THAN EVER
"With more than 2,800 small and independent craft breweries and hundreds more popping up across the country every year, the observance of ACBW is more significant than ever before," the BA states in a press release, noting that "across all 50 states, craft beer lovers, breweries, wholesalers and retailers will celebrate the culture and community of craft beer".

And who could bloody blame them?

"American Craft Beer Week allows everyone to honour and toast the hard work and success of the craft beer community," says Julia Herz, BA craft beer programme director and publisher of CraftBeer.com, where you can find that aforementioned full and comprehensive listing.

"Against many odds, craft brewers have used grassroots efforts to grow the industry one glass, one bottle, one can, one keg, one growler and one customer at a time."

But what, you may well ask, is a 'growler'?

Well, unlike in Britain, where it refers to a rude part of the female anatomy, over on that side of the Pond, we gather, it means some kind of flagon, which, if there's any justice in the world, is probably what an American chap calls his old chap when it's standing to attention.


BADGES TO BOOT
But I digress, because Untappd, which the press release describes as "the mobile-based social network that connects breweries with craft beer lovers", is "also offering an American Craft Beer Week Badge for users who check in during ACBW events".

As I don't own a smartphone, I have no idea what all that means, but, hey, at least I'm honest about it.

What I do know for certain, though, is that the press release also states that all you social media types out there can "join the conversation on Twitter with #ACBW and look for updates on the ACBW FaceBook page".

So there.

Anyway, to whet your appetite good and proper, here's a special ACBW video, embedded on the Rake & Herald from the BA's YouTube channel, which you can check out here.

Sadly, I for one will be on the wrong side of the Atlantic while all this merrymaking is going on, but why not get me a brew in anyway?

Go on, fill my growler till it's all wet and froths right over the top.

Fnarr, fnarr.




See also Get ready for a week of craft beer, posted 25/2/14.


Sandi Toxic
was raised by wolves inside a disused clay pit near Lanjeth. You can befriend her on FaceBook here. She is still quite feral.



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