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Indian laddoo action

By editorial assistant Sandi Toxic

Posted September 28, 2012
laddoo eating contest india
Laddoo: Reckon you could eat a kilo in five minutes? (Check bottom for credit)

Think it's just our North American cousins across the pond who like to ram as much grub down their gobs against the clock as possible? Well think again.

According to a report in the Hindu that we came across via Eat Feats, the gurgitator's greatest online resource, a 17-year-old Nigerian footballer by the name of Akin A Emmanuel has just gulletised a kilo (2.2 lbs) of laddoo in 5.32 minutes to win, surprisingly enough, a laddoo eating competition in India.

Details aren't too plentiful sadly, but from the gist of the report we gather the competition was held somewhere in the south-western state of Karnataka (our guess is Bangalore given that it's the state capital) in honour of Ganesha Chaturthi, the Hindu festival to celebrate the birth of elephant-headed deity Lord Ganesha.

In terms of date, the Hindu is a bit sketchy, simply stating that the eating race (as opposed to an all-you-can-eat gobathon) happened "recently".

However, if Wikipedia is to be believed then it probably happened sometime between August 19 and September 20, as that's when it says the said 10-day festival usually takes place.

Mind you, you know what Wikipedia's like.

Very useful and convenient but not always exactly what you'd call accurate or trustworthy.

Unlike the Rake & Herald of course.

Anyway, what we can tell you is that the Hindu reports that the race was "held in association with the World League of Competitive Eating" (WLOCE) and saw a total of nine gurgitators lining up to see who could be the first to wolf down 10 of these 100 g sweet balls of sugar and flour.

In scoffing the lot first, Emmanuel won himself a cash prize of INR 10,000 (£117; $189), which is a fair old whack of wedge given that it works out to be more than a quarter of the average Indian annual income (if we've done our sums right that is)1.

Second place apparently went to Abhishek MB, who did the lot in 10 minutes and landed himself INR 5,000.

Meanwhile, Kishore Rao, "a professional American footballer", pocketed a bronze-winning money chest of INR 2,500, "missing the first runner-up title by just two seconds".

"The boy done good, there's no doubt about it," says Rake & Herald fashion editor, London cabbie and self-appointed competitive eating pundit Kok Wang.

"It might not sound much when you look at what Joey 'Jaws' Chestnut or Jamie 'the Bear' McDonald regularly put away, but if laddoos are anything like the Indian and Bengali sweets you get down Brick Lane then they'll be well sweet and pretty bloody sticky to boot."

"So noshing back a whole kilo in just over five minutes is pretty fackin' impressive in my book."

"What's more, he totally wiped the floor with the rest of 'em by the looks of things."

"Nice one, Akin."

"Interestingly enough – and I'm not making nuffin' of it, right? – but as a 17-year-old he'd be too young to enter either a Major League Eating [MLE] or All Pro Eating [APE] contest."

"Makes you think, dunnit?"


tim eater x janus
Eater X: The world's top belcher and reigning tamale king. (Check bottom for credit)

Anyway, good luck to all the gurgitators squaring up for this weekend's monster chowdown shenanigans in the States.

Saturday in particular looks set to be a right royal stonker, with two MLE-sanctioned chowdowns and one APE-sanctioned gobathon set to take place, viz, respectively, the inaugural Wild Eggs National Pancake Eating Championship in Louisville, Kentucky; the Western Days Festival World Tamale Eating Championship in Lewisville, Texas; and the National Peach Fried Pie Eating Championship in Dallas, also in Texas, unless it's moved since we last looked at an atlas.

Then on Sunday there's another indie event, the Second Annual Fire in the Whole Enchilada Eating Contest in Las Cruces, New Mexico.

That Rake bloke wanted me to write some kind of preview for all four events but as he hasn't paid me for last month yet he can shove it up his jinker, can't he?

However, rest assured that we will be writing up full reports just as soon as the news spews out across the Atlantic.

Certainly, the line-ups look pretty impressive, with the MLE all-you-can-eaters set to see Patrick 'Deep Dish' Bertoletti going head-to-head with Matt 'Megatoad' Stonie in pancakes and Jaws taking on reigning champ Tim 'Eater X' Janus in tamales.

Meanwhile, the Bear told us he's going to be at both indie gigs and as such on Saturday will be locking gurgitational horns with the likes of Stephanie 'Xanadu' Torres, Eric 'Silo' Dahl and Tom 'Goose' Gilbert, the latter two apparently jawing off against each other for the first time to date.

Not exactly sure who the Bear will be taking on at the enchilada engorgement, but looking at the comments on Eat Feats, his opposition could well again include Xanadu and Silo, which would surely make a great name for an ad agency.

Or a rap duo, come to think of it.

By the way, if you're feeling peckish, you might fancy following in the Bear's tracks by heading over to a Portland, Texas restaurant called Rickster's.

Obviously, he doesn't want to fill himself up too much before the pies come out on Saturday so he's sensibly going to keep things light with just two small salads.

Oh, and 10 10 oz (0.3 kg) chicken steaks.

Plus 4 lbs (1.8 kg) of mashed potato and gravy, 10 slices of Texas Toast, whatever that is, and a couple of 32 oz milkshakes.

The snack in question, by the way, is called the Bubba Challenge and according to what it says on the Rickster's Facebook page, he gets an hour to eat it and must keep it down for at least 15 minutes.

"If he completes it, the first time prize of $250.00 will double to $500.00," it says.

Personally, I recommend Rickster's keep their cheque book handy.

After all, the Bear's got a bit of an appetite.

Anyway, like I say, apologies for not writing any previews but blame it on that Rake bloke for being such a tight wad.

Keep checking the Rake & Herald's Competitive Eating section this weekend (and every single day of your life for that matter) for fresh reports and updates, though, as otherwise I'll be stuck in front of a computer on a Saturday night for no other reason than to listen to Kok gobbing off without a rest.

In the meantime, don't forget to have a read of the debut piece, Tacos with Kobayashi, by our new competitive eating editor and the World's Top Food Challenger Naader 'Freak8r' Reda.

Welcome aboard, Naader!

Sadly, Kok's nabbed the last can of Special Brew but we've still got all that brandy Dick Rampant twocked from that party he crashed.

Just watch yourself on the stairs 'cos Lamprey's done a sick again.

Right, gotta go.

Eternal editor AC89's promised me a bottle of Thunderbird if I clean his Bentley for him.

Apparently, he's got a big meeting tonight with a load of tramps down the park and he wants to look the bollocks.

He's got a nice new hair cut as well.

Makes a change from that Mohican.

See also MLE suspends bacon gobathons, posted 26/9/12.


1) According to a press release issued by the Indian government's Press Information Bureau dated 7/2/12 that can be downloaded as a PDF here, the country's "per capita income in real terms (at 2004-05 prices) during 2011-12 is likely to attain a level of INR 38,005". So there.

Picture credits

Top and thumb: Some laddoo by Thamizhpparithi Maari.

Bottom: Eater X in 2009 by Staff Sgt Blair Heusdens Army Spc David McLean.

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