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Goat's Milk scoops top gong

By thirsty hack Ignatius Rake

Posted August 08, 2017
Goat's Milk scoops top gong

Church End's Goat's Milk named Supreme Champion Beer of Britain at CAMRA GBBF.

Goat's Milk from Warwickshire-based Church End Brewery (sometimes stylised Churchend) has been crowned Supreme Champion Beer of Britain at the Campaign for Real Ale's (CAMRA) Great British Beer Festival (GBBF) today (8/8/17).

This, says a press release from the UK's Society of Independent Brewers (SIBA), marks the seventh year on the trot that a SIBA member has won top honours at the event.

"It is wonderful to see a SIBA member brewery once again winning the Champion Beer of Britain top prize," says SIBA CEO Mike Benner.

"This comes as proof that the best beers in the UK are being made by independent craft brewers such as Church End, who should be hugely proud of their achievement."

"It was obviously a hit with judges and I'm very much looking forward to trying it very soon."

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The GBBF is currently taking place at London's Olympia and is expected to attract more than 50,000 beer lovers by the time it closes its doors this coming Saturday.

Over all, SIBA members, the press release states, "raked in the top prizes, with a total of 22 independent craft brewers winning a Gold, Silver or Bronze award".

Described as a "golden yellow nectar", 3.8% Goat's Milk, it says, combines "pale barley, crystal malt and oats" to "fill the palate with flavour" while "aromatic hops dance over the tongue for a gentle hop finish".

Meanwhile, SIBA, an official GBBF sponsor, has chosen the event to promote its new Assured Independent British Craft Brewer (AIBCB) initiative.

Coming in the wake of what SIBA describes as "a slew of corporate buyouts", this initiative allows SIBA member brewers that "are relatively small, fully independent and brewing quality beer to use an 'Assured' seal on their beer products and point of sale marketing material to help them stand out from beers from other brewers".

Indeed, a recent YouGov survey commissioned by SIBA that polled more than 1,000 beer drinkers found that 60% "cared who brewed their beer" while 69% "thought it would be useful" to see the new AIBCB logo on pump clips, bottles and cans "to identify the beer as being brewed by a truly independent craft brewer rather than a global beer company".

At the same time, 54% "went even further and said that they would be more likely to drink a beer which carried the logo".

More information on the AIBCB initiative and the GBBF can be found here and here, respectively.

See also Indie or imposter?, posted 21/7/17.

Ignatius Rake is an artist and writer who has visited more than 70 countries on six continents. He has been known to like a pint.

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