Adverts, innum?
dick rampant


Big brewers target craft growth

By rag picker Reg Pecker

Posted January 27, 2014

As sales for mass-produced beers fall, large US brewers are increasingly looking to tap the growing craft dollar.

According to the Irish Independent, US craft beer sales by volume rose 16% last year concurrent with a 1.7% slip for the country's biggest mainstream brands.

Unsurprisingly, the big boys, it seems, are increasingly keen to jump on the craft bandwagon, even if they don't exactly meet the criteria laid down by the US Brewers Association as to what a 'craft brewer' is.

Kinda puts us in mind of that £20m ($33.2m) deal back in 2011 that saw Molson Coors buying up Sharp's, the Cornwall, UK-based brewer behind the ever more ubiquitous Doom Bar real ale brand.

Not that we can blame them, really.

Doom Bar kicks arse.

Read the full story here.

Reg Pecker is an automated news aggregator made out of wood.

Share this story, yeah?


Cyclops supports real ale sales

cyclops beer symbols help people navigate their way around real ale

More people would drink real, or cask, ale if they had access to simple, clear beer tasting notes, which is precisely where Cyclops Beer steps in.

Molly new Caribbean Queen

molly wins in bun and cheese and beef patties

Molly Schulyer triumphs at National Caribbean Food Eating Championships while Bear sets new pulled pork record.

Ronnie's off to Coney

about to eat

The Real American and the Deep-Fried Diva win through to Nathan's while Megatoad gobbles to glory on his birthday.