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BA to buy Anheuser-Busch InBev?

By chief hack Ignatius Rake

Posted October 16, 2017
BA to buy Anheuser-Busch InBev?
So that's how they make it: Will Bud become craft if the BA succeeds? Public domian

BA launches #TakeCraftBack campaign, says it seeks to buy Big Beer's biggest brewer.

The US Brewers Association (BA) has announced what it describes as "the craft brewing community's intent to Take Craft Back from Big Beer".

According to a press release, "the #TakeCraftBack campaign – launched at – seeks to crowdsource the funds to buy Anheuser-Busch InBev, the international conglomerate that has been busy acquiring small breweries across the country".

As covered previously on the Rake & Herald, Big Beer has, in the BA's words, "been attempting to buy [its] way into the craft beer movement by acquiring small breweries at a rapid rate and using their acquisitions to invent craft brewing bona-fides".

In response, the Take Craft Back campaign "features a not-yet-superstar, Andy – an avowed lover of craft beer – who has stated that his affinity for craft beer makes him highly qualified to serve as a campaign spokesperson".

"Since 2011, Anheuser-Busch InBev has quietly acquired 10 small and independent breweries, but they won’t tell you that on their packaging,” Andy says.

"Just try to name all 10 without Googling…exactly."

"Big Beer creates an 'illusion of choice', but we are presenting them with a reality check – and hopefully, at the end of the day, with a real cheque too."

"Independent craft brewers refuse to be muscled out by Big Beer."

"And we are uniting on an unprecedented scale to take on Big Beer and their efforts to make it harder for beer drinkers to find their favourite independent craft beers at their favourite bars, liquor stores and restaurants."

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Click the pic: To show your love of beer with a Rake Clag T-shirt. © Ignatius Rake

Anheuser-Busch InBev, the BA says, is "worth an eye-popping $213bn [£160.4bn]" and "represents the biggest – and the most powerful – of Big Beer, so Take Craft Back aims to make them an offer they can't refuse".

Full details on the campaign and how to contribute can be found here.

Pledges, the BA notes, will only be collected after all $213bn has been secured.

"Until then, free swag will be distributed to all contributors and perhaps a few toasts will be raised along the way," it says.

We here at the Rake & Herald wish them luck but we kinda guess the're just making a point and, indeed, one we support.

Although it would be pretty mad if they did buy them, eh, Ballstreet?

Anyway, here's the campaign video.


See also Indie or imposter?, posted 21/7/17.

Ignatius Rake is an artist and writer who has visited more than 70 countries on six continents. He has been known to like a pint.

Engage with the Rake & Herald on FaceBook here and Twitter here. Better still, buy a T-shirt here.

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